The rewired process

tried & true & really fun too

If we aren't having fun, we're doing it wrong. Working with Rewired should feel laid back, casual, and damn productive. We believe in over-communication, collaboration, zero-fluff deliverables, and high-quality design. But lots of great UX shops do that. Rewired is special because object-oriented UX (OOUX) is core to our process and to the designs we deliver.

WHAT's ooux?

A starting point, not a prescription

Below is the "architypical" process for a full-fledged UX design consulting project. Your project will be customized and this process will be massaged to fit your needs and budget. What you see is written in HTML not stone.

OOUX Fundamentals Workshop

A crash course on the principles and methodologies of object-oriented UX

Either a half day or a full day of object-oriented UX for your team.

  • We kick off with a 90-minute interactive lecture. Invite the whole company—CEOs, managers, account directors. Great for those that can't carve out a full day for the workshop but still want to get up to speed on the concepts of OOUX.
  • After the talk, we will break into teams and step through a guided object mapping exercise.
  • Next, teams will create a Call-to-Action Inventory—an amazingly organized audit of functionality.
  • With a solid object map on the wall, we will go heads down to practice some OOUX-style sketching.
  • We will wrap up the day with a quick prototyping demo (in Axure or Sketch, your choice).

The workshop will be customized for your team. Leading up to the workshop, we will collaborative plan the day, tweaking the schedule to meet your needs. Please keep in mind, we will use a simple design challenge for the Fundamentals Workshop. Simultaneously learning OOUX and applying OOUX to a project you are working is usually too overwhelming. If you want to take your design challenge through the OOUX ringer, let's hang out for two days. On the second day, we will run through OOUX Applied.


Get answer to the most critical questions about your users and your competition

  • Competitive analysis
  • Industry/market analysis
  • User interviews
  • Ethnographic research
  • Participatory design
  • Hueristic analysis
  • Industry/domain analysis
  • Synthesis of your past research
  • Making sense of it all

UX Strategy

Research-based product strategy that's in lockstep with business strategy

  • User and business goal articulation
  • Road mapping and feature prioritization
  • Product/service definition
  • Future-state user journey mapping

OOUX Applied Workshop

Throw your project through the OOUX meat grinder

After an OOUX Fundamentals Workshop, we'll use object mapping and to put to bed what's keeping you up at night. This is a great way to kick off (or infuse) a redesign project with clarity, common understanding, and a strong structural backbone. Sophia will guide you through the initial object mapping and CTA inventory work, helping your team work through any complexities like:

  • Object permissions
  • Object states
  • Super and sub objects
  • Concept/manifested objects

Sophia will come and work with your team "war room style" for one, two, or three days. Wrap up with a big sigh of relief. The rest of your design work just got easier.

UX Design

Score a User-centered experience for your product or service

  • Object mapping (object-first structuring)
  • Information architecture (full navigational design)
  • Functionality audit (what will the product or service do?)
  • Iterative wireframing

Usability Testing

Budget and timeline friendly validation

Let's get some prototypes in front of users. We can adjust a round of usability testing to fit your budget. Promise.

  • Paper-prototype guerrilla testing
  • OOUX/IA Clickable prototype testing (Is the structure right? Does it fit the user's mental model? Does it make sense? Does it do what users want?)
  • Task flow prototype testing (Can users complete critical tasks without confusion or frustration?)
  • Synthesis, analysis and recommendations based on the testing

UI Design

Smooth and delightful interactions

The devil is in the details. We can UX the hell out of your product, but if the UI is clunky your user might still be...unimpressed.

  • detailed interaction design
  • edge-case and error-state design
  • microinteractions and animations
  • detailed prototyping for user testing
  • documentation for development

Visual Design

Beautiful, custom, differentiating graphic design

We can finesse and modernize your current brand, or make a new brand identity come to life. 

  • UI design and component library
  • modular design and library
  • page and template layouts for various screen sizes
  • Custom illustration (Give us your vision. We can draw anything.)
  • Custom icon design
  • Custom animation and high-fidelity UI design
  • Occasional print and shwag design, too! Need business cards, banners, brochures, or coffee mugs? We got you.

Every project is different. 

What exactly are you looking for? Not sure? Just book a call and we will talk it through. Or, email