OOUX Online Course and Certification: BETA

5-8 hours per week | Kickoff Feb 17, 2020

Why it's awesome

Here's some results you can expect...

  • You’ll learn a philosophy and a methodology that will give you newfound confidence in your designs. You’ll see this validated in much less painful usability testing! Basically, you’ll become a better designer.
  • You’ll also gain confidence in dealing with stakeholders, users, subject-matter experts, and clients—you’ll know you are asking the right questions, at the right time. You’ll involve them early, and you’ll know exactly what to do with them. Basically, you’ll become a better facilitator.
  • You’ll know how to get out of the business of doing surface-level UX work. You’ll gain the skills to take your design work deep into the business structure, the information layer, and the technical layer. You’ll have new power to solve systemic issues for your organization or clients. Basically, you’ll learn how to make more lasting, impactful change.


and here's the stuff you will get...

  • Eight Monday afternoon/evening Online Workshops (5pm EST). Each live webinar will be 2-3 hours long and will have plenty of opportunities for Q&A. And yes, the longer webinars will have breaks! Our Monday night sessions will be recorded and sent out the next morning, so it’s not a big deal if you can’t make it for the live stream!
  • A weekly homework assignment—a couple hours of work. Each assignment will be personally reviewed by me.
  • A group forum to post questions and discuss with your cohort. I’ll be answering questions in the forum throughout the week. 
  • A video response from me at the end of the week (Friday or Saturday), walking through the top questions and highlights.
  • Three 1-on-1 half-hour calls with Sophia: two during the 8 weeks, 1 follow up two months after the course to see how it’s going in the wild.
  • Lifetime access to the most current course and certification content. 
  • Networking with an amazing group of hand-picked people that are also taking the course!
  • On completion of all the assignments and a passing grade on the test (yes, there’s a test), you’ll get your certificate in OOUX and ORCA. You’ll get a profile on OOUX.design/experts — or objectorientedux.com/experts? The site isn't not yet live, but I have the URLs! More and more companies are looking for designers who can do this transformative type of work. And you'll be front and center as someone who gets it.


RESERVE YOUR SPOT

The breakdown

Is this course for you?

Are you a UX designer or team leader dealing with mind-boggling levels of complexity?

Do you want to feel more confident when working with clients, stakeholders, subject matter experts, and developers?

Do you want to do feel more confident in your designs as they go into usability testing and production?

Do you want to do less surface-level UI tweaking and create more systemic, transformative change?

Then this course is for you.

Worried this might be too advanced? I often say that it's easier to teach OOUX to junior UXers — you are ready to learn and more open to new ways of thinking and working.

Been practicing OOUX or content modeling for a while? Then you are really going to love this stuff. I've completely revolutionized OOUX in the last six months: activities are more effective, more organized, and stronger than ever. This is also the most in-depth training I've ever produced. Sure, some content will be a "refresher"—but most of it will be entirely new.


What you'll do in this course....

  1. You’ll choose 1 of 3 example projects to use for the duration of the course. If you have a special “pet project” that you’ve been wanting to explore, we might be able to use this. You’ll need to feel comfortable with sharing your artifacts with the group and your idea will need to be the right level of complexity. 
  2. Every week, you’ll need to attend or watch the Monday night webinar lecture. During the lecture, we will go through a few steps of the process. 
  3. On Tuesday and Wednesday, you’ll get to work creating models, maps, and spreadsheets, moving your example project forward. You’ll turn in your homework by Thursday morning.
  4. On Thursday, I’ll review your work and scan the forum for the top questions. You’re off the hook!
  5. On Friday or Saturday, I’ll send out a video that addresses the top questions. Every weekend, you should watch this video before the next Monday lecture. You’ll have the weekend to make any adjustments before we launch into the next steps. 
  6. At the end of the 8 weeks, you’ll take a test. Yup, a test. I want an OOUX Certificate to really hold water.
  7. Finally, since this is a beta, you are on the hook to provide feedback on the course and help me make it better! Every few weeks, I will send a quick survey.


Here's the what each week will look like...

  • Monday: Attend Webinar (questions from previous week answered, then the lecture, then more questions)
  • Tuesday and Wednesday: Project work and forum Q&A
  • Friday-Sunday: Watch Q&A Highlight Video, submit questions to review on Monday

And here's the timeline...

Feb 17th, Week 1. Introduction.

  • Get up to speed on the philosophy of Object Oriented UX.
  • Learn to identify the four types of Unintuitive Objects (aka, the four top UX fails)
  • Learn what makes up Intuitive Objects, and the psychology of why you want them for great UX.
  • Take a whirlwind tour of the ORCA Process, so you can look ahead to the next 7 weeks. Spoiler: ORCA stands for Objects, Relationships, Capabilities, Attributes. It's an iterative step-by-step process that will help you UX like a bad ass.
  • Choose your example project!

Feb 24th, Week 2. ORCA Round 1: Discovery — Objects and Relationships

  • Forage for nouns and create an affinity map of your objects.
  • Write a glossary of objects.
  • Create a card sort for users to help you hone in on your most important objects.
  • Learn crow’s feet diagramming and build an object-relationship model.

March 2nd, Week 3. ORCA Round 1: Discovery — Capabilities and Attributes

  • Brainstorm user capabilities
  • define user types
  • Create a first draft of an object map

March 9th, Week 4. ORCA Round 2: Requirements — Objects and Relationships

  • Build on your glossary to create an Object Guide.
  • Explore advanced Object-defining: like super/sub-objects, parent/child objects, and concept/manifested objects.
  • Perform a gap analysis on your object relationships with a Referenced Object Matrix.

March 16th, Week 5. ORCA Round 2: Requirements — Capabilities and Attributes

  • Bring your capability brainstorm into a formal inventory of functionality, creating a starting point for user stories.
  • Digitize your object map and capture detailed requirements.
  • Define user-view permissions on object attributes.

March 23rd, Week 6. ORCA Round 3: Prioritization

  • Create a launch strategy by prioritizing your objects, relationships, capabilities, and attributes.
  • Get ready for prototyping: define what attributes and CTAs need to show up on modules, what can wait for the detail views, and what can be behind progressive disclosure.

March 30th, Week 7. ORCA Round 4: Sketching and Prototyping

  • Sketch with OOUX-style templates to wireframe modules, detail views, and list screens. Sketching just go more focused and more efficient!
  • Learn more about how to leverage features in popular prototyping tools that are the most helpful for OOUX. 
  • Learn strategies for user testing prototypes before interaction design.

April 6th, Week 8. OOUX and ORCA in the Real World

  • Learn how to integrate more research into the process.
  • See a demo of how to prototype and test content with a Webflow CMS.
  • Learn when and how to involve stakeholders and clients for feedback.
  • Get a primer on teaching OOUX.
  • Get a tour of the ORCA calendar, a 4 week schedule for doing ORCA within your organization.


About that Certification...

I want to make sure this certification really means something. That means YES there is a test. And YES there will be yearly renewal requirements. Nothing will be unreasonable as far as cost or time investment—but I am still working this out! That said, here's some reassurance:

What if you don’t "pass"?

Don’t worry. If you do the work, I will do the work to make sure you understand the material. If you are really having trouble, you'll always be able to purchase an extra hour-long sessions for $150.

What will I have to do to keep my certification current?

My job is to continue to improve and evolve this process. That means there will always be new material coming out, and if I am endorsing you as certified, I need to keep you up to date. This will require no more than 4 hours of continued training a year and no more than $100/year. And the value you receive will always be 10X these time and money investments.

Let's talk money...

This entire course, as well as getting grandfathered into all future content for free, will be only $500. In the future, this course will probably cost around $1,500 to $3,000. But since you are helping me make it awesome, and I know there will be hiccups, I am offering this first cohort a massive discount. Also, not only will you have access to updated digital assets, but if you ever want to take the course again, you’ll always be able to apply that $500 to a newer version of the course. 

10x ROI Guarantee

I hope to give your 100x return on your investment. But I will promise 10x. If you participate fully, do the work, and are still  disappointed with what you get out of this course, I promise a full refund. I'll only ask that you get on a call with me to help me understand what was missing.

(If you decide to drop out of the course before week 3, I will honor a 50% refund.)

More questions? Email me!

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Wait. What are we learning in this course? And why? Go here to learn more about OOUX. If you are all good and excited to sign up, click that big button at the bottom of the screen. Woo hoo! 

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