OOUX Strategist Certification Program: Cohort 2.0 - FULL!

10-12 hours per week | Kickoff May 4th, 2020

Why it's awesome

Here's some results you can expect...

  • You’ll learn a philosophy and a methodology that will give you newfound confidence in your designs because you will have rigorous tools to break down complexity. Using a repeatable and structured process, you'll be able to create naturally intuitive user experiences that respect the way that the human brain works. You’ll see this validated in much less painful usability testing! Basically, you’ll become a better designer.
  • You’ll also gain confidence in dealing with stakeholders, users, subject-matter experts, and clients—you’ll know you are asking the right questions, at the right time. You’ll involve them early, and you’ll know exactly what to do with them. Basically, you’ll become a better facilitator.
  • You’ll know how to get out of the business of doing surface-level UX work. You’ll gain the skills to take your design work deep into the business structure, the information layer, and the technical layer. You’ll have new power to solve systemic issues for your organization or clients. Basically, you’ll learn how to make more lasting, impactful change.
  • All of this will NO DOUBT result in: faster promotions, better interviews (rock those whiteboard challenges), and bigger and brighter career opportunities.

and here's the stuff you will get...

  • Ten Monday-evening Online Workshops (5pm EST). Each live webinar will be 2-3 hours long and will have plenty of opportunities for Q&A. And yes, the longer webinars will have breaks! Our Monday night sessions will be recorded and sent out the next morning, so it’s not a big deal if you can’t make it for the live stream! Actually, many prefer to watch the next day; because these lectures are so dense (in a good way!), the pause button becomes very useful.
  • A weekly homework assignment to practice what you learned. Each assignment will be personally reviewed by me so I can give you feedback and help you course-correct where needed.
  • A forum to post questions and exchange ideas with your cohort—and all past cohorts. I’ll also be answering questions in the forum throughout the week. 
  • A video Highlight Reel from me at the end of the week (Friday or Saturday) that breaks down the juiciest questions from the week.
  • Three 1-on-1 half-hour calls with Sophia: two during the course and one two months after the course to see how it’s going in the wild.
  • On completion of all the assignments and a passing grade on the test (yes, there’s a test), you’ll get your certificate in OOUX. You’ll get a profile on ObjectOrientedUX.com/strategists. (Site going live soon!) More and more companies are looking for designers who can do this transformative type of work; you'll be front and center as someone who gets it.
  • Upon certification, you'll have opportunities to become a moderator, mentor, and leader within the OOUX community—and the UX community at large!

audit the course for $297GET NOTIFIED ABOUT NEXT COHORT

The breakdown

Is this course for you?

Are you a UX designer or team leader dealing with mind-boggling levels of complexity?

Do you want to feel more confident when working with clients, stakeholders, subject matter experts, and developers?

Do you want to do feel more confident in your designs as they go into usability testing and production?

Do you want to do less surface-level UI tweaking and create more systemic, transformative change?

Then this course is for you.

Worried this might be too advanced? I often say that it's easier to teach OOUX to junior UXers — you are ready to learn and more open to new ways of thinking and working.

Been practicing OOUX or content modeling for a while? Then you are really going to love this stuff. I've completely revolutionized OOUX in the last six months: activities are more effective, more organized, and stronger than ever. This is also the most in-depth training I've ever produced. Sure, some content will be a "refresher"—but most of it will be entirely new.

What you'll do in this course....

  1. You’ll choose 1 of 3 example projects to use for the duration of the course. If you have a special “pet project” that you’ve been wanting to explore, let's talk! You could use this course to finally give that "million dollar idea" some attention.
  2. Every week, you’ll  watch the Monday night lecture.
  3. During the rest of the week, you’ll practice what you learned—creating models, maps, and diagrams, that progressively define the design of your project.
  4. Every weekend, you'll watch the short Highlight Reel video which will address the group's top questions in detail.
  5. Overall, you'll have fun while your brain twists into pretzels and then untangles to never-before clarity.

And here's the timeline...

May 4th // Week 1. Introduction.

  • Get up to speed on the philosophy of Object Oriented UX.
  • Learn to identify the four types of Unintuitive Objects (aka, the four top UX fails)
  • Learn what makes up Intuitive Objects, and the psychology of why you want them for great UX.

May 11th // Week 2. ORCA Basics

  • Take a whirlwind tour of the ORCA Process, so you can look ahead to the next 8 weeks. Spoiler: ORCA stands for Objects, Relationships, Capabilities, Attributes. It's an iterative step-by-step process that will help you UX like a bad ass.
  • Using a simple three-object project, get your feet wet with the process at high-level, so you'll be prepared for the advanced concepts to come.

May 18th // Week 3. ORCA Round 1: Discovery — Objects and Relationships

  • Forage for nouns to gather a short list of potential objects.
  • Learn to identify objects with SIP: structure, instances, and purpose.
  • Explore object instances to help define your objects.
  • Brainstorm high-level object lists.
  • Build a system model with crow’s feet diagramming to get a bird's eye view. (See what I did there?)
  • Start your object map with nested objects.
  • Learn how to involve users, clients, and subject-matter experts.

May 26th // Week 4. ORCA Round 1: Discovery — CTAs and Attributes

  • This week we will meet on Tuesday, since we need to take Memorial Day to be outside with our families.
  • Define (and differentiate) personas and permission-based user roles  
  • Brainstorm each object's Calls-to-Action.
  • Finish the first draft of your object map.
  • Learn how to involve users, clients, and subject-matter experts.

June 1st // Week 5. ORCA Round 2: Requirements — Objects and Relationships

  • Create an Object Guide, fleshing out your object's purpose, ownership, inheritance, estimated instances, and more.
  • Explore advanced inheritance concepts.
  • Add detail to your nested objects—elaborate on cardinality, mechanics, inheritance, and default sorts and filters.

June 8th // Week 6. ORCA Round 2: Requirements — CTAs and Attributes

  • Create a structured CTA Inventory from your CTA brainstorm, exploring the context of each CTA and what feature it triggers. Your CTA inventory serves as an organized game plan for user stories, journey maps, and interaction design.
  • Add attributes to your attributes. Which fields are required? Who has permission to see what attributes? What is the source of each attribute?
  • Consider conditional logic based on an object's status, state, and/or stage.

June 15th // Week 7. Requirements Catchup week!

  • The advanced concepts we go over in weeks 3 and 4 are gritty. During this week we have a break to catch-up and clarify some of the finer points of inheritance, privacy, and your objects' conditional logic.

June 22nd // Week 8. ORCA Round 3: Prioritization

  • Create a launch strategy by prioritizing your objects, relationships, capabilities, and attributes.
  • Get ready for prototyping: define what attributes and CTAs need to show up on modules, what can wait for the detail views, and what can be behind progressive disclosure.
  • Learn about prioritization surveys—a straightforward method to bring users into the design process.

June 29th // Week 9. ORCA Round 4: Prototyping

  • Sketch with OOUX-style templates to wireframe modules, detail views, and list screens. Prototyping is more focused and more efficient!
  • Learn more about how to leverage features in popular prototyping tools that are the most helpful for OOUX. 
  • End the week with a digital paper prototype — ready for user testing.

July 6th // Week 10. OOUX and ORCA in the Real World

  • Learn how to prototype and test content with a Webflow CMS.
  • See a demo of Adalo, a no-code OOUX-based app creation tool.
  • Get a primer on teaching OOUX and running OOUX workshops with clients, users, and SMEs—IRL and virtually.
  • Get a tour of the ORCA calendar, a 4 week schedule for doing ORCA within your organization.

About that Certification...

I want to make sure this certification really means something. That means YES there is a test. And YES there will be yearly renewal requirements. Nothing will be unreasonable as far as cost or time investment—but I am still working this out! That said, here's some reassurance:

What if you don’t "pass"?

Don’t worry. If you do the work, I will do the work to make sure you understand the material. If you are really having trouble, you'll always be able to purchase an extra hour-long sessions for $150.

What will I have to do to keep my certification current?

My job is to continue to improve and evolve this process. That means there will always be new material coming out, and if I am endorsing you as certified, I need to keep you up to date. This will require no more than 4 hours of continued training a year and no more than $100/year. And the value you receive will always be 10X these time and money investments.

Let's talk money...

Currently, this course, all 10 weeks of it, is priced at only $997. In the future, this course will cost around $1,500! But since this course is still new (you, the second cohort, will be giving me lots of feedback!), I am still pricing this course at a massive discount.

10x ROI Guarantee

I hope to give your 100x return on your investment. But I will promise 10x. If you participate fully, do the work, and are still  disappointed with what you get out of this course, I promise a full refund. I'll only ask that you get on a call with me to help me understand what was missing.


If this price is feeling too high (especially in these uncertain times), you can audit the course for only $297. And, even better, if you decide you want to fully participate in the course during a future cohort, you'll always be able to apply that $297 to the price of the course.

If you decide to audit the course, you'll get access to the weekly Monday lectures, the slides, and any resources associated with the lecture (like worksheets and cheatsheets). But that's it! No 1-on-1s, no forum access, no homework feedback, no weekly Highlight Reel, and no certification.

Questions? Email me at Sophia@rewiredux.com


Wait. What are we learning in this course? And why? Go here to learn more about OOUX. If you are all good and excited to sign up, click that big button at the bottom of the screen. Woo hoo! 

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