OOUX Strategist Certification Program: Cohort 3.0

10-12 hours/week | Kickoff 9-30-20 | SOLD OUT

Why it's awesome

Here's some results you can expect...

  • You’ll learn a philosophy and a methodology that will give you newfound confidence in your designs because you will have rigorous tools to break down complexity. Using a repeatable and structured process, you'll be able to create naturally intuitive user experiences that respect the way that the human brain works. You’ll see this validated in much less painful usability testing! Basically, you’ll become a better designer.
  • You’ll also gain confidence in dealing with stakeholders, users, subject-matter experts, and clients—you’ll know you are asking the right questions, at the right time. You’ll involve them early, and you’ll know exactly what to do with them. Basically, you’ll become a better facilitator.
  • You’ll know how to get out of the business of doing surface-level UX work. You’ll gain the skills to take your design work deep into the business structure, the information layer, and the technical layer. You’ll have new power to solve systemic issues for your organization or clients. Basically, you’ll learn how to make more lasting, impactful change.
  • All of this will NO DOUBT result in: faster promotions, better interviews (rock those whiteboard challenges), and bigger and brighter career opportunities.

and here's the stuff you will get...

  • Ten Wednesday-evening Online Workshops (5pm-8pm EST).  Our Wednesday night sessions will be recorded and sent out the next morning, so it’s not a big deal if you can’t make it for the live stream! Actually, many prefer to watch the next day; because these lectures are so jam-packed with valuable content, the pause and rewind buttons become very handy.
  • Membership to the OOUX Forum for six months. In the forum, you'll post your progress, your questions, and help out your fellow cohortians. The OOUX Forum is an active, intimate, and vibrant community of Certified OOUX Strategists and designers going through the program. You'll connect with members from past cohorts—some of which offer free mentoring calls so they can sharpen their skills by helping you! Sophia is active in the forum throughout the week—answering your questions and providing feedback.
  • A weekly challenge to practice what you learned. You'll post your work to the OOUX Forum, which will be reviewed by Sophia.
  • A video Recap delivered Monday afternoon. In the Recap, Sophia breaks down the juiciest questions from the week before.
  • Three 1-on-1 half-hour calls with Sophia: two during the course and one two months after the course to see how it’s going in the wild.
  • On completion of all the assignments and a passing grade on the test (yes, there’s a test), you’ll get your certificate in OOUX. You’ll get a profile on ObjectOrientedUX.com. (Site going live soon!) More and more companies are looking for designers who can do this transformative type of work; you'll be front and center as an expert.
  • Upon certification, you'll have opportunities to become a moderator, mentor, and leader within the OOUX community—and the UX community at large!

Get on the Cohort 4 waitlist

The breakdown

Is this course for you?

Are you a UX designer or team leader dealing with mind-boggling levels of complexity?

Do you want to feel more confident when working with clients, stakeholders, subject matter experts, and developers?

Do you want to do feel more confident in your designs as they go into usability testing and production?

Do you want to do less surface-level UI tweaking and create more systemic, transformative change?

Then this course is for you.

Worried this might be too advanced? I often say that it's easier to teach OOUX to junior UXers — you are ready to learn and more open to new ways of thinking and working.

Been practicing OOUX or content modeling for a while? Then you are really going to love this stuff. I've completely revolutionized OOUX in the last six months: activities are more effective, more organized, and stronger than ever. This is also the most in-depth training I've ever produced. Sure, some content will be a "refresher"—but most of it will be entirely new.

What you'll do in this course....

  1. You’ll choose 1 of 3 example projects to use for the duration of the course. If you have a special “pet project” that you’ve been wanting to explore, let's talk! You could use this course to finally give that "million dollar idea" some attention.
  2. Every week, you’ll  watch the Wednesday night lecture.
  3. During the rest of the week, you’ll practice what you learned—creating models, maps, and diagrams, that progressively define the design of your project.
  4. Every Monday/Tuesday, you'll watch the short Recap video which will address the group's top questions in detail.
  5. Overall, you'll have fun while your brain twists into pretzels and then untangles to never-before clarity.

And here's the timeline...

September 30th // Week 1. Introduction.

  • Get up to speed on the philosophy of Object Oriented UX.
  • Learn to identify the four types of Unintuitive Objects (aka, the four top UX fails)
  • Learn what makes up Intuitive Objects, and the psychology of why you want them for great UX.

October 7th // Week 2. ORCA Basics

  • Take a whirlwind tour of the ORCA Process, so you can look ahead to the next 8 weeks. Spoiler: ORCA stands for Objects, Relationships, Capabilities, Attributes. It's an iterative step-by-step process that will help you UX like a bad ass.
  • Using a simple three-object project, get your feet wet with the process at high-level, so you'll be prepared for the advanced concepts to come.

October 14th // Week 3. ORCA Round 1: Discovery — Objects and Relationships

  • Forage for nouns to gather a short list of potential objects.
  • Learn to identify objects with SIP: structure, instances, and purpose.
  • Explore object instances to help define your objects.
  • Brainstorm high-level object lists.
  • Build a system model with crow’s feet diagramming to get a bird's eye view. (See what I did there?)
  • Start your object map with nested objects.
  • Learn how to involve users, clients, and subject-matter experts.

Oct 21st // Week 4. ORCA Round 1: Discovery — CTAs and Attributes

  • This week we will meet on Tuesday, since we need to take Memorial Day to be outside with our families.
  • Define (and differentiate) personas and permission-based user roles  
  • Brainstorm each object's Calls-to-Action.
  • Finish the first draft of your object map.
  • Learn how to involve users, clients, and subject-matter experts.

Oct 28th // Week 5. ORCA Round 2: Requirements — Objects and Relationships

  • Create an Object Guide, fleshing out your object's purpose, ownership, inheritance, estimated instances, and more.
  • Explore advanced inheritance concepts.
  • Add detail to your nested objects—elaborate on cardinality, mechanics, inheritance, and default sorts and filters.

November 4th // Week 6. ORCA Round 2: Requirements — CTAs and Attributes

  • Create a structured CTA Inventory from your CTA brainstorm, exploring the context of each CTA and what feature it triggers. Your CTA inventory serves as an organized game plan for user stories, journey maps, and interaction design.
  • Add attributes to your attributes. Which fields are required? Who has permission to see what attributes? What is the source of each attribute?
  • Consider conditional logic based on an object's status, state, and/or stage.

November 11th // Week 7. Requirements Catchup week!

  • The advanced concepts we go over in weeks 3 and 4 are gritty. During this week we have a break to catch-up and clarify some of the finer points of inheritance, privacy, and your objects' conditional logic.

November 18th // Week 8. ORCA Round 3: Prioritization

  • Create a launch strategy by prioritizing your objects, relationships, capabilities, and attributes.
  • Get ready for prototyping: define what attributes and CTAs need to show up on modules, what can wait for the detail views, and what can be behind progressive disclosure.
  • Learn about prioritization surveys—a straightforward method to bring users into the design process.

Nov 24th (TUESDAY to avoid Thanksgiving festivities!) // Week 9. ORCA Round 4: Prototyping

  • Sketch with OOUX-style templates to wireframe modules, detail views, and list screens. Prototyping is more focused and more efficient!
  • Learn more about how to leverage features in popular prototyping tools that are the most helpful for OOUX. 
  • End the week with a digital paper prototype — ready for user testing.

December 2nd // Week 10. OOUX and ORCA in the Real World

  • Learn how to prototype and test content with a Webflow CMS.
  • See a demo of Adalo, a no-code OOUX-based app creation tool.
  • Get a primer on teaching OOUX and running OOUX workshops with clients, users, and SMEs—IRL and virtually.
  • Get a tour of the ORCA calendar, a 4 week schedule for doing ORCA within your organization.

About that Certification...

I want to make sure this certification really means something. You'll need to complete all the weekly challenges and pass the test at the end of the program.

What if I don’t "pass"?

Don’t worry. If you do the work, I will do the work to make sure you understand the material. If you are really having trouble, you'll always be able to purchase an extra hour-long sessions for $150.

What will I have to do to keep my certification current?

Your certification will last two years (expiring December 2nd, 2022). You'll be able to renew for free by auditing a future cohort and taking the test. You'll also be able to renew and "level up" but joining a future cohort for the program. You'll only ever have to pay 50% of the current cost of certification. You'll come in with special senior status and your profile on objectorientedux.com will reflect your seniority as well. We are still working out the details of this! 


For this $1,297 investment, you'll be getting over 30 hours of training content, consistent personalized coaching through the forum, three 1-on-1 sessions with Sophia, and more opportunities for 1-on-1s with other Certified OOUX Strategists!

Still not sure? Consider signing up for OOUX Summer School, a two-day virtual retreat the weekend of August 22nd. It's $497, but it comes with a $497 discount code for a spot in Cohort #3, while spots last!

10x ROI Guarantee

I hope to give your 100x return on your investment. But I will promise 10x. If you participate fully, do the work, and are still  disappointed with what you get out of this course, I promise a full refund. I'll only ask that you get on a call with me to help me understand what was missing.


If this price is feeling too high (especially in these uncertain times), you can audit the course for only $397. And, even better, if you decide you want to fully participate in the course during a future cohort, you'll always be able to apply that $397 to the price of the course.

If you decide to audit the course, you'll get access to the weekly Monday lectures, the slides, and any resources associated with the lecture (like worksheets and cheatsheets). But that's it! No 1-on-1s, no forum access, no homework feedback, no weekly Highlight Reel, and no certification.

Questions? Email me at Sophia@rewiredux.com


Wait. What are we learning in this course? And why? Go here to learn more about OOUX. If you are all good and excited to sign up, click that big button at the bottom of the screen. Woo hoo!