User Research and UX Strategy

Validating the problems and discovering the solutions

Why it's awesome

Before you start coming up with solutions, we will help validate the problem with user research and competitive analysis. Using object-oriented UX, we build an information architecture that resonates with your users' mental model and expectations.

The breakdown

  • User and business goal definition workshop
  • Competitive analysis resulting in matrix of the competition's features
  • Industry/market analysis: research into the opportunity.
  • User interviews
  • Ethnographic research
  • Synthesis of any past research
  • Object-Oriented UX Workshop
  • Information architecture through the OOUX methodology
  • Wireframes
  • MVP and Future-state product roadmapping

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