Marisa Montaldi

Design Ops and OOUX Lead

Automations, Organizing Data, Design Systems, Creating Whimsy

Marisa is a UX Designer who isn't phased by complexity. She cares about Articulating a shared vision — creating a common language and mental model for both the user and the multiple teams within the business. At Rewired, Marisa designs and implements new best practices to help us deliver OOUX more efficiently. By OOUXing our internal systems and training products, Marisa reduces design debt and inefficiencies.

Marisa has degrees in Human Computer Interaction and Computing. She spent five years at Swift Key (acquired by Microsoft), thinking deeply about how humans interface with keyboards.

Marisa lives in London, UK where she creates beautiful things with Notion, digital and physical paint and ink, and (usually purple) fabric.

OOUX is the single strongest ingredient I have encountered in my career.

Finally, a user-centric language for complex systems. As UX practitioners, we often find ourselves accountable for much more than we have influence over. That's not because we're accountable for too much — no — someone must be responsible for the entire, cohesive user experience, and if not us, then who? Rather, it's because our toolkit is woefully under equipped. We're still a young discipline, and while we're trying our best with our wireframes and task flows, entire layers of the final UX are inadvertently determined by buried technical decisions or unrelated business decisions. OOUX closes this gap considerably. Sophia's ORCA process in particular has been relentlessly developed — in the wild! — in a way that encompasses "just enough" technical concepts (reshaped to be user-centric) so that the full user experience can be articulated & collaborated upon across design, development and business in an aligned and approachable user-centric language. This is the single strongest ingredient I have encountered in my career.