Sometimes, when working on a problem for a long time, it's hard to see the forest from the trees - OOUX helped jolt us out of this mindset. Sophia armed us with some really interesting tools and I think, once applied, we'll achieve a better, more consistent design system and, more importantly, a more humane product.
Senior UX Designer
Great workshop! It gives you a method that enables you to tackle UX problems more systematically. I found it extremely useful and have already implemented the method on the project I am currently working on. The method pushed me to ask myself new questions and to develop much more coherent solutions than the ones I would have developed without it.
Sophia brings her passion for solving problems and creating functional products to every minute of her OOUX workshop. She provides real world samples of the challenges of developing digital products and offers up OOUX as a viable solution to improve their functionality. Participants are invited into the process through demonstration, discussion and group exercises. If you're in the business of creating digital products, OOUX is a must for your toolbox!
OOUX is a game-changer and you need it in your life. Period. Four of us (2 UXers, a front-end dev, and a CEO) attended Sophia’s workshop in Chicago this summer, and it remains easily the most valuable training dollars I’ve ever spent. The workshop was fun and engaging, and Sophia’s passion for this topic is infectious. We came away so energized we fired up an impromptu object mapping session with a client not even 24 hours after leaving our training. Since then, we’ve continued to apply what we’ve learned, and are seeing ongoing dividends for designers, developers, and business stakeholders alike. OOUX is a power tool that you need in your toolbox.
Director of User Experience
In a matter of a few days, Sophia taught the InfoTycoon team the fundamentals of OOUX Methodology, and leveraging OOUX she rapidly grasped and understood the complex context of our solution/platform. Over a short three month period, Sophia completely redesigned InfoTycoon's UX for the next version of our industry-leading platform. Sophia's limitless positive energy combined with her OOUX methodology very successfully sped us through a challenging project with a very tight deadline. All of that and she is a delight to work with. I highly recommend Sophia and look forward to working with her in the future.
property management software
After reading OOUX articles, I had started to think in terms of Objects in my design process, but I wasn't sure how to bring it all together. Sophia's process makes sense to me, and is helping me to organize all of the details of my current project in a way that will be easier to communicate with my internal team on the project, and our client. I finished the class 2 days ago, and started applying what I learned this morning to my current project.
It's amazing that Sophia packed so much into two days. Just the right level of valuable UX techniques while being entertaining and keeping our attention focused. I'd highly recommend this to any UX Designer or Product Team member.
I first heard Sophia’s OOUX presentation in a Saturday afternoon workshop in early 2015, since then I have had her present to our Cool Blue team, consult on projects and most recently several of us attended her 2017 masters workshop. From the start this methodology made a lot of sense to me and others in our firm. I’ve been involved in web projects over the last 20 years where it was too easy to get lost in the weeds of hierarchical menus and site maps but lose focus the important items and goals for the site. Responsive sites have only created more tension in planning concise experiences and site architecture – we believe Object Oriented UX provides the correct framework for these modern complexities and delivering results!
@Cool Blue Interactive
Sophia's OOUX framework has been pivotal in simplifying the interface of our complex B2B app. We knew presenting a more uniform, familiar experience was the key to improving usability but we weren't sure how to get there. OOUX is the real deal! It's transforming our design process and setting the right tone for the next generation of our product.
Director of UX
digital asset management
OOUX is an engaging and super fun class with a lot of interactivity and thoughtful, funny explanations of human behavior. The principles I learned will help me and my team to begin thinking about a modular design framework that's smarter, more consistent, and will ultimately help our end-users adopt them with less heartache. Looking forward to applying this to our work, thank you Sophia!
Associate Creative Director
OOUX training was one of the most valuable experiences in my career as a technical writer.
Developer, Technical Writer
"OOUX has been an incredibly valuable tool in my UX tool belt. Sophia explains her methods for reframing content and distilling them into objects with great examples, insights, and practical ways to apply the principles in real life."
This process supports a cohesive end result AND is a way to get there more efficiently, An A+ solution in my books.
Sophia’s OOUX training session with our team, as well as her support and answering all our questions, gave our team the tools and confidence to comfortably lead workshops with our product partners. We’ve evolved our understanding of our site’s framework, identifying areas for improved contextual content, and developed an agreed-to approach to information architecture. The product team was so highly engaged and receptive—they looked to incorporating the OOUX methodology into their next project.
User Experience Manager
Sophia brings a passion and enthusiasm to the OOUX Masterclass that is contagious. It's pleasantly counterintuitive when you leave the class having conquered complexity by having mastered the basics. I recommend this class for anybody who is looking for a better design framework and who isn't?
I initially reached out to Sophia for some 1:1 OOUX training sessions, and in the end, I got so much more. Right from the start, Sophia was responsive and supportive. We scheduled 6 sessions where she took me through some practice assignments before jumping into the project I was currently “OOUXing.” We communicated regularly by phone and email, discussing careers, goals, life-hacks, family, and of course a lot of OOUX. Sophia has been an invaluable resource and I am so thankful that I made the decision to work with her.
CRM and marketing software
OOUX has been a major influence on my work. It's a total revelation! Thank you for putting so much good thinking out in the world for others to learn from.
UX Strategist & Researcher
I walked away from both sessions having learned a ton. The delivery was awesome: broken in manageable chunks, sprinkled with good humor, and most of all very hands-on. I am enjoying the OOUX framework and can't wait to apply it to my next project. It seems I have been designing using a variation of this method all along, though I just didn't know what to call it. Now I do!
Sr. UX Designer
Coming from a technical background OOUX makes all the difference to me.We were able to use it from the beginning of the project so it also influenced the way we built our databases and components (the dev team uses React). I plan to teach it to the design team of my new company!
Engineer & Designer
Your OOUX articles have been my primary inspiration for the past few months. For me, the methodology acted exactly as a bridge between project goals and design. It also removes the uncertainty of where to start.
@Musala Soft JSC
I use Sophia's methodology for OOUX on design projects that have a number of moving parts, and where the IA needs to go beyond a rigid hierarchical structure. By following this OOUX approach, I can quickly get a schema of the site/application at a sufficient level to create an early prototype, to test whether the content and the actions hang together in an intuitive and helpful way for users.
As a UX consultant, this gives me the tools to describe the underlying structure of a system at the right level of detail... (unless you really love a good entity-relationship diagram), and to make sure that the building blocks for the system (the 'objects') are based on users mental models.
Super-helpful, and packaged really nicely as a workshop format, too.
I attended Sophia Voychehovski's workshop regarding OOUX at EuroIA in 2016 Amsterdam. I was convinced to try it right away. Since then, I have integrated the method into my everyday workflow. I found that using this object-oriented method is a real advantage to maintain a clear and rational vision throughout my design process.
UX Designer & User Researcher
I've been in the UX field for about three years and for three years I've spent many of my waking hours worriedly reflecting on my design process and how it can be better. One of the things I've struggled with most is how to enable my team to have conversations about a solution without jumping to wireframes. That's not because wireframes are bad, but because most of the teams I've worked with tend to lock into certain solutions and decisions without fully considering other options once wireframes get introduced.
Sophia’s Object-Oriented UX process has effectively solved that problem. Not only does it encourage creating systems of reusable components (which means less work for everyone and makes my inner design freak giddy with glee), but it enables us to have conversations and ask questions that lead to groundbreaking ideas that never would have happened without this process.
UX for Lizard Brains (the Talk!)
Make sure to stay to the end of this talk—I do a nervewracking live demo! This is my second talk at Design Content Conference. I introduce the interative ORCA process (objects, relationships, capabilities, and attributes) and go deep on messy objects.
Adobe UXpert Review of EdX.org
EdX accomplishes a wonderfully natural browsing experience — curious users can navigate from subject, to course, to instructor, to school, to another course without ever needing to pick through the hierarchical main navigation. This is one of the primary principles of object-oriented user experience (OOUX): contextual navigation through object relationships.
Designing Digital Objects: A Crash Course in Object-Oriented UX
A 35 minute talk on the biggest UX fails that OOUX can help you avoid. Also, a peek into the UX process and how I use Webflow to build CMS prototypes.
Designing Connected Content
Literally 25% of the book is highlighted, with things like “YUSSS FINALLY” written in the margins. Never have I read a book so closely aligned with my way of working and with the content that I teach (object-oriented UX). It's so spot on about the importance of understanding the domain and how objects connect in the context of that domain. As the authors write, “Design starts from sharing a common language.” And this book is a manual for creating that shared language, the scaffolding for any strong UX. If you want to create products that are more future-proof and intuitive, you have to read this book. Great job, Carrie and Mike!
Understanding Object Oriented UX: Interview
Sophia Voychehovski Prater runs ReWired UX, a studio in Atlanta, Georgia. She has worked with clients like AT&T, The Atlanta History Center, Coca-Cola, Athena Health, and worked in house with CNN Digital. When she’s not consulting for clients, Sophia writes, speaks and runs coaching workshops about Object Oriented User Experience (OOUX). What is object oriented user experience, you ask?
UX for Lizard Brains
In the digital world, anything is possible. Technology can seem like magic. But if the interface strays to far from human’s expectations of the physical world, users will become unsure, confused, and unhappy. Design with lizard brains in mind to create intuitive interfaces.
Object-Oriented UX Interactive Lecture
A full-length 90-minute talk delivered in Warsaw, Poland during the MCE conference.
The Object-Oriented User
A revised version of an article published in the November 2016 issue of NET magazine. A look into how users understand and process their world how thought, communication, understanding, and perception are all object-oriented.
OOUX: A Foundation for Interaction Design
Pivoting smoothly from action to action is all well and good, but when interactions seem abstract to users, a sense of context is probably missing. In this follow-up to Object-Oriented UX, we will go from big-picture OOUX frameworks to confidently targeting actions that meet the needs of users.
We know big, monolithic webpages won’t meet the needs of responsive sites and endless screens. But we’re often still quilting together design patterns and content modules, rather than truly thinking in systems. This article will show you how defining the objects our users interact with, and the relationships between them, opens doors to more interconnected—and successful—user experiences.
The Core Model: Designing Inside Out for Better Results
The Core Model (or "Cores and Paths") is a great tool for fleshing out your objects by brainstorming ways that users come into an object ("inward paths") and where they go next ("forward paths"). In the article, Ida refers to "core pages", but I prefer to not jump to conclusions about the implementation. So, I'd recommend thinking about "objects" instead of "core pages." Overall, the Core Model fits nicely into the philosophy of OOUX!
Content in a Zombie Apocalypse
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content.
Beyond the Polar Bear
Mike's great case study on how the BBC used Domain-Driven Design (a grandparent of OOUX) to revolutionize how the BBC creates, manages, publishes and displays their massive trove of articles, video clips, and photo galleries. He reminds us that users "are not interested in a video, [they] are interested in what the video is about. [They] are interested in real things—real world things." He also goes into the importance of creating "canonical" objects, SEO benefits of structuring content, and how connecting content can "unlock new user journeys."
It's time to Adopt Object-Oriented Thinking
Have you heard the term object oriented? Have you dismissed it as something that only applies to developers and techies? If so, think again. If you work in the web the chances are you’ve heard the term object-oriented. However, if you are not a developer then you have probably come to the conclusion that it does not apply to you. If you have ever heard a developer tried to explain it, then you have almost certainly dismissed it as something only techies could possibly understand.
Modeling Structured Content
Slides for MIke Atherton's 2013 "half-day introduction to content modeling and the creation and management of structured, adaptive content." Delivered at IA Summit 2013.
Care about content? Better copy isn’t enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Content Modelling: A Master Skill
This is a book that I wish I had written! Actually, the book that I will one day write on OOUX is the "for dummies" version of this book. My copy is rife with highlights, scribbles in the margins, and dogears. It's not an easy read (some paragraphs I had to read 3 times) but it's fascinating for anyone serious about information architecture and how laws of perception and understanding should drive our IA designs.
HOW Design Live
A 45 minute lecture on object-oriented UX, focusing on the 4 critical questions that every designer of digital environments needs to ask.
I will be running a full day OOUX workshop and delivering my UX for Lizard Brains talk about what UX designers can learn from the psychology of perception.
A two-day OOUX workshop in beautiful Sofia, Bulgaria.
Designing for Digital
THE TOP THREE BENEFITS OF PRACTICING OBJECT-ORIENTED UX
Launch more intuitive user experiences.
How? Ensure users have a clear understanding of the objects within the system: what they are, how they relate to each other, and what can be done to them.
Engage in saner, more effective team collaboration.
How? Creating a shared language and understanding of concepts (objects) critical to the business and user.
Improve efficiency of process.
How? Allow developers to confidently get started on architecture before wireframes are even started. Designers and developers work on the Object Map together, and then simultaneously work from the Object Map. No more design bottlenecks.
Deepen your scope as a UX designer.
It might feel easy and manageable to keep your responsibility at the surface. But the UX bandaid approach will never result in real systemic change. To transform organizations, an inside-out approach is required. You'll need to get in the weeds of information architecture, database design, and business logic. Which might sound scary, but with the proper tool (cough, OOUX) it can be SUPER FUN. And way more fulfilling than tweaking UI and rearranging the deck chairs.
OOUX IN A NUTSHELL
Object-Oriented UX is a digital design philosophy that respects the fact that people think in objects. Our brains have evolved to recognize solid objects that adhere to the laws of physics. But digital environments are not beholden to the laws of physics. If the objects in your product are vague and fuzzy, users will be confused.
For example, in working with a large airline, we uncovered confusion around the difference between flights, trips, segments, and legs. Surprise! Segments and legs are not the same. Neither are flights and trips. And wait—does the waiver apply to a flight, a segment, or a leg? Or to the passenger? These concepts had not been properly untangled and mapped—and the unintuitive application reflected this lack of definition.
OOUX gives you a new set of principles so you can create consistent and recognizable digital objects that are naturally intuitive to your users’ (and your teams’) object-oriented brains. With these principles, we’ll avoid designing objects that are too abstract or visually inconsistent. And as a team, you’ll rally around a common understanding of the problem—and a common language for collaboration.
ORCA, AN ITERATIVE PROCESS FOR OOUX
Rewired’s process for turning lots of messy research and requirements into a well-structured solution is called ORCA, and yes, it has big teeth. 🤓It’ll systematically help you break down complexity by answering the following fundamental questions:
What are the business objects in the users’ mental model?
What are the relationships between these objects?
What can a user do to each object? What are the users’ capabilities?
What are the attributes that make up each object?
Objects. Relationships. Capabilities. Attributes. That’s why it’s called ORCA. Through iterative rounds of ORCA, we add clarity and detail, creating the strong bones of an elegant and naturally intuitive solution. There are four phases of ORCA: Discovery, Requirements, Prioritization, Attributes.