Sophia’s OOUX training session with our team, as well as her support and answering all our questions, gave our team the tools and confidence to comfortably lead workshops with our product partners. We’ve evolved our understanding of our site’s framework, identifying areas for improved contextual content, and developed an agreed-to approach to information architecture. The product team was so highly engaged and receptive—they looked to incorporating the OOUX methodology into their next project.
Sophia brings a passion and enthusiasm to the OOUX Masterclass that is contagious. It's pleasantly counterintuitive when you leave the class having conquered complexity by having mastered the basics. I recommend this class for anybody who is looking for a better design framework and who isn't?
I first heard Sophia’s OOUX presentation in a Saturday afternoon workshop in early 2015, since then I have had her present to our Cool Blue team, consult on projects and most recently several of us attended her 2017 masters workshop. From the start this methodology made a lot of sense to me and others in our firm. I’ve been involved in web projects over the last 20 years where it was too easy to get lost in the weeds of hierarchical menus and site maps but lose focus the important items and goals for the site. Responsive sites have only created more tension in planning concise experiences and site architecture – we believe Object Oriented UX provides the correct framework for these modern complexities and delivering results!