sophia V. Prater

Sophia V. Prater

I'm the chief evangelist of object-oriented UX, a methodology I started popularizing in 2013. I share my OOUX methodologies at conferences, within companies, through my OOUX Certification Program, and on the OOUX Podcast. With OOUX, I help UX designers and developers make technology more humane and naturally intuitive.

I've designed a repeatable framework that teams use to collaboratively synthesize user research—defining the "strong bones" of a system, before designing a pile of screens. Experiences built on these strong bones are elegantly simple. They lead to less user training, less customer service, and less user frustration. And they are easier to build and maintain, too.

Before starting Rewired, I led UX efforts for clients such as  AT&T, Blue Cross Blue Shield, Athena Healthcare, Coca-Cola, the IRS, and the Australian Tax Office. As a UX designer at, I designed the responsive 2012 election night experience viewed by over 200 million. In 2016, I returned (as a consultant) to do it again.

Today, I focus on bringing the magic of OOUX to individuals, teams, and events around the world.

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Oh! Still here?

I can keep telling you more about me. Let's talk ikigai—the Japanese word for "reason to get up in the morning." Mine is simple: create systems, structures, and frameworks that help people live happier, healthier, and more intentional lives.

A colorful child's drawing of a sunny landscape.

When I was seven, guess what I was doing? Basically doing just that—imagining theme parks, summer camps, and layouts for playgrounds (see above). I was designing environments where people can thrive. And thankfully, I still am.