sophia V. Prater

UX Coach and Consultant

That's me! 

I'm the chief evangelist of object-oriented UX, a methodology I started popularizing in 2013. I teach my OOUX methodologies at conferences, within companies, and through 1-on-1 coaching. I love mentoring— I lead the Atlanta chapter of Ladies that UX and I created the UX Hustle Summit Conference and I host the UX Hustle Podcast.

Before starting Rewired, I led UX efforts for clients such as  AT&T, Blue Cross Blue Shield, Athena Healthcare, Coca-Cola, the IRS, and the Australian Tax Office. As a UX designer at, I designed the responsive 2012 election night experience viewed by over 200 million. In 2016, I returned (as a consultant) to do it again.

Today, I focus on bringing the magic of OOUX to companies and teams around the world.


In the Limelight

Interested in having me at your conference or meetup? Let's talk! 
Email me at or  set up a call.

Design Content

Vancouver, BC
July 26, 2018
watch video

Chicago Axure Meetup

Chicago, IL
June 13, 2018
visit website

World IA Day

Atlanta, GA
February 24, 2018
visit website

Ladies that UX

Berlin, Germany
September 11, 2017
visit website


Berlin, Germany
September 7, 2017

Half-day workshop on OOUX Fundamentals

30 minute lecture on UX for Lizard Brains

visit website

UX Sofia

Sofia, Bulgaria
June 14, 2017

Half-day workshop on OOUX Fundamentals

One hour lecture on UX for Lizard Brains

visit website


Warsaw, Poland
May 8, 2017

90-minute interactive lecture on OOUX

watch video


San Francisco, CA
November 9, 2016
visit website


Charleston, SC
October 28, 2016

One hour lecture on OOUX

visit website

Euro IA

Amsterdam, The Netherlands
September 23, 2016
visit website

Better by Design

August 18, 2016

Full-day workshop on OOUX Fundamentals

One hour lecture on simplifying design with OOUX

visit website


Lisbon, Portugal
May 24, 2016
visit website

Convey UX

Seattle, WA
February 9, 2016
visit website

IA Summit

Minneapolis, MN
April 22, 2015
visit website

Designing for Digital

Austin, TX
February 25, 2015
visit website

Georgia Tech HCI

Atlanta, GA
November 6, 2014
visit website


Atlanta, GA
November 5, 2014
visit website

UX Week

San Francisco, CA
September 12, 2014
visit website

UX Strat

Boulder, CO
September 7, 2014
visit website

UX Week

San Francisco, CA
August 20, 2013
watch video

A zero-fluff quarterly-ish email on object-oriented UX.


Thank you! 
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Oh! Still here?

I can keep telling you more about me. Let's talk ikigai—the Japanese word for "reason to get up in the morning." Mine is simple: create systems, structures, and frameworks that help people live happier, healthier, and more intentional lives.

When I was seven, guess what I was doing? Basically doing just that—imagining theme parks, summer camps, and layouts for playgrounds (see above). I was designing environments where people can thrive. And thankfully, I still am.