sophia V. Prater

I'm the chief evangelist of object-oriented UX, a methodology I started popularizing in 2013. I share my OOUX methodologies at conferences, within companies, through my OOUX Certification Program, and on the OOUX Podcast. With OOUX, I help UX designers and developers make technology more humane and naturally intuitive.

I've designed a repeatable framework that teams use to collaboratively synthesize user research—defining the "strong bones" of a system, before designing a pile of screens. Experiences built on these strong bones are elegantly simple. They lead to less user training, less customer service, and less user frustration. And they are easier to build and maintain, too.

Before starting Rewired, I led UX efforts for clients such as  AT&T, Blue Cross Blue Shield, Athena Healthcare, Coca-Cola, the IRS, and the Australian Tax Office. As a UX designer at CNN.com, I designed the responsive 2012 election night experience viewed by over 200 million. In 2016, I returned (as a consultant) to do it again.

Today, I focus on bringing the magic of OOUX to individuals, teams, and events around the world.

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In the Limelight

Interested in having me at your conference or meetup? Let's talk! 
Email me at Sophia@RewiredUX.com or  set up a call.

10-Hour Enterprise OOUX Workshop at DAS21

online
June 8, 2021

45 minute talk at How Design Live

Chicago
May 10, 2019

A 45 minute lecture on object-oriented UX, focusing on the 4 critical questions that every designer of digital environments needs to ask.

visit website

Full Day OOUX Workshop at Generate Conference

New York, New York
April 24, 2019

I will be running a full day OOUX workshop and delivering my UX for Lizard Brains talk about what UX designers can learn from the psychology of perception.

OOUX Talk at Generate Conference

New York, New York
April 24, 2019

I will be running a full day OOUX workshop and delivering my UX for Lizard Brains talk about what UX designers can learn from the psychology of perception.

Interview on User Defenders

Virtual
April 3, 2019

Sophia Prater reminds us that we’re all pioneers in a field that is changing every minute. She encourages us to use forcing functions by getting the gig first, and then figuring it out. She introduces us to a design philosophy she pioneered called Object-Oriented UX which is all about taking really complex problems, and breaking them down into parts and organizing them. She also reminds us that in order to be successful in this field, we must become lifelong learners.

listen

OOUX Talk at Design Content 2018

Vancouver, BC
July 26, 2018
watch video

OOUX Talk at Design Content 2019

Vancouver, BC
July 18, 2018
watch video

UX for Lizard Brains 30 Minute Lecture at MobX

Berlin, Germany
September 7, 2017

Half-day workshop on OOUX Fundamentals

30 minute lecture on UX for Lizard Brains

Half-day Workshop at MobX

Berlin, Germany
September 7, 2017

Half-day workshop on OOUX Fundamentals

30 minute lecture on UX for Lizard Brains

UX for Lizard Brains at UX Sofia

Sofia, Bulgaria
June 14, 2017

Half-day Workshop at UX Sofia

Sofia, Bulgaria
June 14, 2017

Interactive Lecture at MCE

Warsaw, Poland
May 8, 2017
watch video

QCon

San Francisco, CA
November 9, 2016
watch video

Revolve

Charleston, SC
October 28, 2016

One hour lecture on OOUX

Euro IA

Amsterdam, The Netherlands
September 23, 2016
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Better by Design

Madison,WI
August 18, 2016

Full-day workshop on OOUX Fundamentals

One hour lecture on simplifying design with OOUX

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UX-LX

Lisbon, Portugal
May 24, 2016
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Convey UX

Seattle, WA
February 9, 2016
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IA Summit

Minneapolis, MN
April 22, 2015
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Designing for Digital

Austin, TX
February 25, 2015
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Responsive Redesign in a Day

San Francisco, CA
September 12, 2014
view slides

UX Strat

Boulder, CO
September 7, 2014
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UX Week

San Francisco, CA
August 20, 2013
watch video

Subscribe to the OOUX Newsletter

Get on the list if you are interested in getting the lasted updates on the OOUX methodology, delivered almost every Monday.

© SophiaVUX, LLC. All rights reserved.

Oh! Still here?

I can keep telling you more about me. Let's talk ikigai—the Japanese word for "reason to get up in the morning." Mine is simple: create systems, structures, and frameworks that help people live happier, healthier, and more intentional lives.

When I was seven, guess what I was doing? Basically doing just that—imagining theme parks, summer camps, and layouts for playgrounds (see above). I was designing environments where people can thrive. And thankfully, I still am.